Teddy William
KURO GAMES has launched an advertising campaign for its upcoming release, Wuthering Waves, an open-world RPG. The campaign began several weeks prior to the game’s official release date, set for May 23rd.
The game, which will be available on both Android and iOS platforms, is one of the developer’s most anticipated projects. The advertising campaign includes securing spaces in high-visibility locations, as demonstrated by a recently posted photo on the game’s official social media channels.
The image shows the main screens of Times Square in New York displaying Wuthering Waves advertisements. The choice of location is strategic, given the large number of passersby who traverse the area daily.
KURO GAMES has not disclosed additional details about the campaign’s content or other marketing strategies. However, the visibility gained by presence in Times Square suggests a significant investment in promoting Wuthering Waves.
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