Netflix Games explores the possibility of adding ads to games

The streaming platform is considering new revenue streams for its gaming service.

by Teddy William January 6, 2024, 7:02 pm

The Netflix Games, part of Netflix’s streaming service that provides games to subscribers, may undergo changes soon. Currently, it doesn’t directly generate revenue, serving as an extra perk for subscribers. However, Netflix is exploring ways to make money from it, and one idea is to add ads during the games.

By the end of 2023, Mike Verdu, Netflix’s Vice President of Games, expressed a desire to expand the game catalog by 2024. To achieve this and cover costs, they are considering ways to generate revenue, including in-app purchases and the addition of ads.

According to The Wall Street Journal, discussions on monetizing Netflix games have been ongoing for months. Adding ads seems to be an option. Netflix has not officially confirmed these discussions or provided details on how ads would be implemented.

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Written by Teddy William

I'm a software engineer currently exploring different parts of the world. I have a passion for writing and an undeniable enthusiasm for technology, with a special focus on mobile solutions. The realm of gaming also greatly appeals to me, and I thoroughly enjoy engaging in discussions and sharing ideas about this topic.